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“Its better to be adaptable than plan

your way to success.”

 Some Thoughts On Personal Goals,
Strategy And Leadership

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Executive Suite vs Ivory Tower

Can a professor make a good executive?

Lawrence Baxter Changing Gears

Changing Gears

It’s better to be adaptable than to try to plan your way to success….

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About Coaching 

My approach to coaching is highly specific to the client. While I am ...

Lawrence Baxter A.I. In Business

A Thing Or Two About A.I. In Business Today

78% of executives who say they're using AI everyday have no idea how to...

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The Imposter Syndrome

“Everybody thinks I am so good at what I do but they really don’t know me yet”...

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Coaching for Leadership

Level 5

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Are You Being Set Up For Failure?

It is very affirming, even flattering, to be invited to consider a new position...

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Lessons From A Racetrack

Handling conflict ...

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A Bad Boss?

When it might be time to move on ...

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Become An
Exemplary Leader

Strategic Catalytic Coaching gives
venture-backed CEOs the playbook to transform
their role into something they can be truly great at. 

TESTIMONIALS

Alex Dickey 

Experienced Consulting Executive

Built Carlisle & Gallagher Consulting Group (CG), into a 1,200-plus person,
$150 million consulting firm 

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"I had the pleasure of working with Lawrence when he led the eCommerce team at Wachovia (now Wells Fargo). Lawrence and I have remained in close contact over the years and he is one of the first people I turn to for advice before pursuing any idea." 

Vincent E. Price

President, Duke University

Currently serving as the
10th president
of Duke University

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"Lawrence brought to this role a tremendous combination of financial markets expertise, experience as a corporate executive, and an impressive commitment to continuous learning. He was masterful in his approach to accepting input and engaging stakeholders. He is an exceptionally thoughtful and strategic scholar and businessperson.”

Aron Wegner

Wells Fargo Business Execution Senior Manager

(1,500+ employees)


 

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"Lawrence is a visionary with extraordinary leadership skills, who encompasses a great talent to draw people together and inspire teams to deliver excellence. Thank you Lawrence for the wonderful example of leadership you have given me."

ENGAGE YOUR 
     PASSION 

COMMITMENT
   TO QUESTS

COMMITMENT
   TO QUESTS

Passionately Engage with your Goal and Make it a Reality

Mastery in leadership means being motivated by committing to a personal goal. Your passion for achievement shuts out doubts and fear of failure. There’s only one path forward: learning, improving, and enjoying every success. Even professional sports requires a team and emotional support. Those who become champions nurture positive relationships and ask for help when they feel lost.

Your Commitment to your Quest

Determines Who You Become

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Great leaders question their assumptions and their limiting beliefs. They constantly monitor their situation and their progress and are willing to challenge what they know and how they perform. Mastery in leadership determines the core competencies they need to excel and reach the top of their sport. They identify what capabilities lead to dominate their field and train systematically to enjoy consistent results. There’s no other goal but the top.

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